# Lead Screen to capture leads

You can add capture first part data or leads in any gamified experience by adding a lead form

## Add Lead Form 

Users are 2-3X more likely to share first-party data like email or phone numbers after an engaging and rewarding brand experience. To add a lead capture screen, go to the **"Advanced Screen"** tab on the left & **select "Lead Form".** 

Lead form will get added to the experience

<figure><img src="https://3587652945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxZhxfV8vdm6FFNVP2DZD%2Fuploads%2FeVVyExCH5rzBJL3sUwZ2%2FLead%20Screen.png?alt=media&#x26;token=53a1d66d-746e-4733-80fc-6d6a3cf0b39e" alt=""><figcaption></figcaption></figure>

Decide where to add the lead form—At the beginning or After the game/quiz

<figure><img src="https://3587652945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxZhxfV8vdm6FFNVP2DZD%2Fuploads%2FXkCcca29ve8HIQLcVVcl%2FScreenshot%202023-11-05%20at%2011.59.48%20PM.png?alt=media&#x26;token=53e388bb-e3eb-45ee-8e5e-8ff0c077f5e5" alt=""><figcaption></figcaption></figure>

With the help of Lead Form, you'll be able to capture the following information of the participants-

1. Name
2. Email
3. Phone Number
4. A consent from the user around your company's terms & conditions/ privacy policy on acquiring their personal information. (You also get the option to add a custome URL redirection on this consent, eg-Privacy Policy Page of your website)

You have the functionality to choose to add all these input fields or select a combination of one or more as per your requirements on the lead form/ screen.

<figure><img src="https://3587652945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxZhxfV8vdm6FFNVP2DZD%2Fuploads%2FlEqC0fN4k2NWgRrPDM32%2FScreenshot%202023-09-18%20at%205.46.06%20PM.png?alt=media&#x26;token=fd7cc30e-c765-4f80-b4d0-4a4d4422be9b" alt="" width="563"><figcaption></figcaption></figure>

See how how to integrate campaign with [Mailchimp](https://docs.rhym.io/rhym-help-guide-and-faqs/integrations/integration-with-mailchimp) when you are collecting leads

See how to track leads in real time in the game dashboard from [here](https://docs.rhym.io/rhym-help-guide-and-faqs/analytics). You can also download leads as csv from the dashboard