# Lead Screen to capture leads

You can add capture first part data or leads in any gamified experience by adding a lead form

## Add Lead Form 

Users are 2-3X more likely to share first-party data like email or phone numbers after an engaging and rewarding brand experience. To add a lead capture screen, go to the **"Advanced Screen"** tab on the left & **select "Lead Form".** 

Lead form will get added to the experience

<figure><img src="/files/I5FQKGR4qySmoribrBcE" alt=""><figcaption></figcaption></figure>

Decide where to add the lead form—At the beginning or After the game/quiz

<figure><img src="/files/c3NwrWjG1IuAhqxhDTMt" alt=""><figcaption></figcaption></figure>

With the help of Lead Form, you'll be able to capture the following information of the participants-

1. Name
2. Email
3. Phone Number
4. A consent from the user around your company's terms & conditions/ privacy policy on acquiring their personal information. (You also get the option to add a custome URL redirection on this consent, eg-Privacy Policy Page of your website)

You have the functionality to choose to add all these input fields or select a combination of one or more as per your requirements on the lead form/ screen.

<figure><img src="/files/QhECGyjl3sXuyZj01rEs" alt="" width="563"><figcaption></figcaption></figure>

See how how to integrate campaign with [Mailchimp](/rhym-help-guide-and-faqs/integrations/integration-with-mailchimp.md) when you are collecting leads

See how to track leads in real time in the game dashboard from [here](/rhym-help-guide-and-faqs/analytics.md). You can also download leads as csv from the dashboard


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