Integration with Klaviyo
Capture emails, phone numbers, and lead data from your Rhym campaigns and sync them straight into your Klaviyo lists - in real time.
Connect Klaviyo to your Rhym account once and any campaign you publish can push leads directly into the Klaviyo list of your choice. The recommended path is to Connect with Klaviyo (OAuth) - one click, no copying keys around. If you'd rather not authorize via OAuth, you can still paste a Private API Key per campaign - see the alternative at the bottom.
NOTE: Klaviyo needs at least one of Name, Email, or Phone Number from your lead form. If your campaign doesn't have a Lead Form yet, add one first.
1. Open the Klaviyo Integration page
Click your avatar in the top-right → Account Settings → scroll to the Integrations card → click Manage next to Klaviyo. (You can also navigate directly to /integrations/klaviyo.)
2. Connect with Klaviyo
If you're not connected yet, the page shows a Not Connected state with a Connect with Klaviyo button.
Click Connect with Klaviyo. You'll be redirected to Klaviyo's authorize page - sign in to your Klaviyo account and click Allow to grant Rhym access to your lists.
Once you authorize, Klaviyo sends you back to Rhym and the page now shows Connected. From here you can also Reconnect (rotate tokens) or Disconnect at any time.
You only do this once - the connection works across every campaign in your account.
3. Add Klaviyo to your campaign
Open the game editor for the campaign you want to wire up. Click Add Integrations in the header, then click Klaviyo.
4. Pick your list and enable consent
The Klaviyo modal opens. Because you're already OAuth-connected, the modal shows a searchable List dropdown populated from your Klaviyo account - start typing to filter by list name or ID. Pick the list you want this campaign's leads to sync into.
A few details:
Email Marketing Consent - if toggled on, profiles are added with marketing consent set to
SUBSCRIBED. Make sure your Lead Form makes consent clear (a Terms & Conditions checkbox like "I agree to receive marketing content", or an inline notice such as "By providing your email you agree to receive marketing content").Toggle the Klaviyo switch at the top of the modal to make the integration Active.
Click Update. From now on, every lead submitted on this campaign is pushed to your selected Klaviyo list in real time.
5. Manage or Disconnect
You can open the same Integration page any time - either from Account Settings → Integrations → Klaviyo → Manage, or by clicking Manage Klaviyo at the top of the per-game Klaviyo modal.
Reconnect rotates your tokens (useful if you suspect they've been compromised).
Disconnect revokes Rhym's access on Klaviyo's side and clears the connection on this Rhym account. Any campaigns wired to push via OAuth will stop syncing until you reconnect.
6. (Alternative) Connect with an API key
If you'd rather not authorize through Klaviyo, the per-game modal also lets you paste a Private API Key and pick a List ID directly. In the Klaviyo modal, click Connect using API key instead to switch to the API-key form.
Generate / locate your Private API Key in Klaviyo - see How to Manage Your Account's API Keys.
Paste the key, click Get Lists, pick the list, toggle Email Marketing Consent as appropriate, switch Klaviyo to Active, and click Update.
The API-key path stays available as a fallback - existing campaigns wired this way keep working unchanged.
7. How to verify it's working
Publish your campaign (or use the Preview link) and submit a test lead through the Lead Form.
Within a few seconds the profile should appear in the Klaviyo list you picked - with Email Marketing Consent = SUBSCRIBED applied if you enabled that toggle. If the lead doesn't show up:
Confirm the Klaviyo switch at the top of the modal is Active.
Confirm
/integrations/klaviyostill shows Connected (for OAuth) or that your Private API Key is still valid (for the API-key path).Make sure your Lead Form actually collects an Email or Phone Number - Klaviyo needs at least one identifier.
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