# Analytics

Interactive & Gamified content is powerful way to gather user data & understand their behavior. Unlike passive traditional methods, it encourage active participation by users & hence dives deep into their preferences, enabling businesses to do precise retargeting.

As soon as you publish the campaign on Rhym, you can track it’s performance in real time. To see the analytics, go to my dashboard, where you can see all the campaigns.

<figure><img src="/files/bb96iumBvyZ0fvrPHjDa" alt=""><figcaption></figcaption></figure>

Clicking on any of the campaign will open the detailed dashboard

<figure><img src="/files/u3kYAq8HL74TwOH3sMcE" alt=""><figcaption><p>Dashboard with all the campaigns</p></figcaption></figure>

For each project you create, monitor the following real-time KPIs:

* **Views/Clicks:** Total visits or clicks on the experience. A view will only be counted when your experience fully loads. If user drops off even more loading, that won’t be counted as view.

  Also,  "Play Again" clicks within the game are NOT counted as extra
* **Unique Visitors:** Unique visitors to an experience
* **Completed Sessions & Users:** Counts unique users who finished the experience, such as completing a game, quiz, or product recommendation. This helps gauge full user engagement.
* **CTA Clicks:** Unique users who clicked the final call-to-action, redirecting them to the website or app.
* **Trend Analysis:** View charts detailing trends of the mentioned KPIs over the last 30, 60, and 90 days.

**Lead Data:**

* For projects with a lead collection screen, access real-time user data, available for download.

**In case of skill-based Games, Score Distribution (Gamification):**

* View the range of scores achieved by users, indicating engagement levels.

**In case of Quizzes,  Response Distribution:**

* Analyze the variety of responses users provide in quizzes, such as product recommendations, personality assessments, trivia, and knowledge tests.

<figure><img src="/files/g0rCTracqdMtsmqT6iUj" alt=""><figcaption></figcaption></figure>


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