Pilgrim: Skincare
Last updated
Last updated
Pilgrim's primary objective was to create excitement for its 4th birthday by moving away from constant deal messages and offering a memorable & an enjoyable experience. Their goal was ambitious as it included attracting a large audience, acquiring new leads with essential details like mobile numbers and emails.
To achieve this, Pilgrim turned to Rhym's platform, leveraging its capabilities to create an interactive gamified experience in just one day. This speedy collaboration showcased the agility and efficiency of both Pilgrim and Rhym. The campaign was strategically launched on a Sunday following a Friday creation.
Pilgrim's gamified experience spanned across their website and they smartly used their existing database of previous customers and visitors of the website to run SMS/ Whastapp campaigns which resulted in efficient utilisation of existing resources.
The strategy yielded phenomenal results, with Pilgrim experiencing a remarkable 3X increase in click-through rates (CTR) and an impressive 2X return on ad spend (ROAS). By transforming their offers into an interactive and enjoyable experience, the rewards won through the gamified journey were perceived as more valuable, leading to a much higher redemption rate.
Pilgrim, neatly integrated a lead form into the gamified experience, strategically positioned right before disclosing coupon codes. This clever placement motivated users to willingly provide details like mobile numbers and emails in exchange for the exciting discounts. Impressively, more than 60% of users who engaged with the game ended up willingly sharing these valuable details, enriching Pilgrim's database for future marketing efforts.
Through the “Catcher” game template, Pilgrim also effectively highlighted and reinforced their product's core value in fighting acne. This clearly shows how gamification became a powerful tool not only for engagement but also for subtly educating the audience about the brand's benefits without being overly salesy.
