boAt: Electronics
Last updated
Last updated
boAt, a prominent consumer electronics brand, embarked on a compelling journey to showcase their new Leap smartwatch with a vision to captivate audiences through the enchantment of gamification.
The objective was perfectly clear – to narrate the product story of the Leap smartwatch in a lively and engaging manner, leveraging the captivating power of gamification.
boAt strategically partnered with Rhym's platform to transform their vision into a thrilling reality. Utilising Rhym's capabilities, they crafted an adventurous game where players, adorned with the smartwatch, leapt into the sky, conquering all sorts of challenges and fears. This interactive narrative which was built within a couple of hours, perfectly reflected the features of the Leap smartwatch.
Recognizing the platform's resonance with their target audience, boAt strategically launched the campaign through Instagram Ads. With the smartwatch as the focal point, the game seamlessly connected with users scrolling through their Instagram feeds, creating an engaging and impactful experience tailored to their interests.
The campaign proved to be a soaring success, more than 20,000 users played the game within a single day. This remarkable achievement represented a staggering 5X increase in user engagement compared to boAt's usual metrics. The game not only garnered extensive play but also left a lasting, positive impression on users, resulting in heightened recall about the smartwatch. With an average time spent of 22 seconds, the campaign not only captured attention but also held it, marking a triumphant feat in gamified marketing.
