Rhym Help Guide & FAQs
  • Getting Started
    • What is Rhym?
    • What can I build on Rhym?
    • Login/Sign Up
  • Video Tutorials
  • Case Studies
    • The Collective: Fashion
    • Pilgrim: Skincare
    • mCaffeine: Skincare
    • Supertails: Pet Care
    • IZF: Fashion
    • boAt: Electronics
  • List of all features on Rhym
  • All Templates
  • How to Create Campaign?
    • Basics of Editor
      • How to Upload Images?
      • Managing Background
      • Text Formatting
      • How to add links to the button?
      • How to add Introduction screen?
      • Adding lead form to capture leads
      • Add Leaderboard
      • Adding End Screen with Offers & Call-to-Action
      • Customize Discount Coupons basis on Scores
      • Set limit of gameplays per user
        • Reset the Gameplays per User
      • How to Add Brand Kit?
      • Translate Auto-Generated Texts
      • Social Share Option
      • Advanced Components
        • Share Button
    • How to create Games?
      • Spin the Wheel (Text)
      • Find Me
      • Drop Box
      • Match 3/Candy Crush
      • Word Game
      • Flappy Bird
      • Falling Object/Catcher
      • Jump Up
      • Memory Game
      • Scratch Card Game
      • Jigsaw Puzzle
      • Spin the Wheel (Image)
      • Basketball
    • How to Create Quiz?
    • How to Create Product Recommendation Quiz?
      • Product Recommendation: Result Screen Logic
    • Advanced Screens: Intro, Lead, End, Leaderboard
      • Introduction screen
      • Lead Screen to capture leads
      • Leaderboard Screen
      • End Screen with Offers & Call-to-Action
        • Score Range Analysis
  • Publish
    • Publish on Shopify Store
    • Publish on Website: As a Floating Widget or Embed Code
    • Publish in your SMS/WhatsApp Campaigns
    • Publish as QR
    • Publish on Wordpress
    • Publish as Instagram Ad or Insta Story
    • Publish Link on "Social Media": Add Branded Preview Content with "Sharing Settings"
  • My Dashboard
    • Workspace: Invite Users & Set View Permissions (only)
    • Custom Domain/CNAME at Account & Campaign Level
    • Workspace/Brand Name
  • Custom Domain/CNAME at Account & Campaign Level
  • Analytics
  • How to Manage Campaigns
    • How to Edit Live Campaign
    • How to Rename, Delete, Duplicate, Pause, Set Expiry etc
    • Manage Permissions of Campaign
  • Integrations
    • Integration with Mailchimp
    • Facebook Pixel
    • Google Analytics
    • Integrate Webhook for Your Lead Form
    • Integration with Klaviyo
    • Shopify Customer List
  • Billing & Account Details
    • Track Clicks & Storage
    • Change Password
    • See your Plan Details
  • FAQs & Troubleshooting
Powered by GitBook
On this page
  1. Case Studies

boAt: Electronics

PreviousIZF: FashionNextList of all features on Rhym

Last updated 1 year ago

boAt's: Skyrocketing Engagement with Gamification

Introduction:

boAt, a prominent consumer electronics brand, embarked on a compelling journey to showcase their new Leap smartwatch with a vision to captivate audiences through the enchantment of gamification.

Objective:

The objective was perfectly clear – to narrate the product story of the Leap smartwatch in a lively and engaging manner, leveraging the captivating power of gamification.

Rhym’s Collaboration:

boAt strategically partnered with Rhym's platform to transform their vision into a thrilling reality. Utilising Rhym's capabilities, they crafted an adventurous game where players, adorned with the smartwatch, leapt into the sky, conquering all sorts of challenges and fears. This interactive narrative which was built within a couple of hours, perfectly reflected the features of the Leap smartwatch.

Instagram Integration:

Recognizing the platform's resonance with their target audience, boAt strategically launched the campaign through Instagram Ads. With the smartwatch as the focal point, the game seamlessly connected with users scrolling through their Instagram feeds, creating an engaging and impactful experience tailored to their interests.

Results:

The campaign proved to be a soaring success, more than 20,000 users played the game within a single day. This remarkable achievement represented a staggering 5X increase in user engagement compared to boAt's usual metrics. The game not only garnered extensive play but also left a lasting, positive impression on users, resulting in heightened recall about the smartwatch. With an average time spent of 22 seconds, the campaign not only captured attention but also held it, marking a triumphant feat in gamified marketing.

Game Link