# Publish in your SMS/WhatsApp Campaigns

Gamification has transformed engagement on CRM platforms like SMS/WhatsApp and emails by replacing generic promotional messages with fun, interactive campaigns. \
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So instead of sending those generic promotional messages, which a user receives from thousands of other brands on a daily basis. Rather make it fun, exciting & engaging with gamified promotional campaigns.\
With gamified WhatsApp campaigns, we have seen a jump in click rate as high as 5X compared to traditional campaigns. People just love the excitement of playing & winning something. Our games encourage repeated plays, fostering a positive brand impression and a sense of achievement among users, making them more likely to value and redeem any offers or coupons. To integrate games into your campaigns, simply publish a game, generate a URL, and incorporate this link as a call to action in your messages.\
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To send games in your SMS/WhatsApp, just publish the game, get a URL & use that URL as a call-to-action button in your WhatsApp campaign. \
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See the example below:-

<figure><img src="https://3587652945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxZhxfV8vdm6FFNVP2DZD%2Fuploads%2FQr6RPKjTpsZqheAsng0O%2FScreenshot%202024-03-10%20at%202.05.43%E2%80%AFPM.png?alt=media&#x26;token=a3890982-5466-498a-bf9c-de1b9b0ddcde" alt=""><figcaption></figcaption></figure>

Set the preview image/video to create excitement, it can be a glimpse of the game, with an upfront message to "Play & win". As soon as the user sees the message, they want to click & try out the games.

You can also revive your abandoned users by sending product recommendation quizzes, which would guide them to personalised products in engaging, fun way.

<figure><img src="https://3587652945-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxZhxfV8vdm6FFNVP2DZD%2Fuploads%2Fjas4DTzBSCRs0bGjnicg%2FScreenshot%202024-03-10%20at%202.05.36%E2%80%AFPM.png?alt=media&#x26;token=620d8be4-c431-46fe-8f79-cb876b8371f4" alt=""><figcaption></figcaption></figure>