# Publish in your SMS/WhatsApp Campaigns

Gamification has transformed engagement on CRM platforms like SMS/WhatsApp and emails by replacing generic promotional messages with fun, interactive campaigns. \
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So instead of sending those generic promotional messages, which a user receives from thousands of other brands on a daily basis. Rather make it fun, exciting & engaging with gamified promotional campaigns.\
With gamified WhatsApp campaigns, we have seen a jump in click rate as high as 5X compared to traditional campaigns. People just love the excitement of playing & winning something. Our games encourage repeated plays, fostering a positive brand impression and a sense of achievement among users, making them more likely to value and redeem any offers or coupons. To integrate games into your campaigns, simply publish a game, generate a URL, and incorporate this link as a call to action in your messages.\
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To send games in your SMS/WhatsApp, just publish the game, get a URL & use that URL as a call-to-action button in your WhatsApp campaign. \
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See the example below:-

<figure><img src="/files/oGVUXDPkdkqtqD0C4Huh" alt=""><figcaption></figcaption></figure>

Set the preview image/video to create excitement, it can be a glimpse of the game, with an upfront message to "Play & win". As soon as the user sees the message, they want to click & try out the games.

You can also revive your abandoned users by sending product recommendation quizzes, which would guide them to personalised products in engaging, fun way.

<figure><img src="/files/UiuH8p2lyLpsdEkhYBso" alt=""><figcaption></figcaption></figure>


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